By Patrick A. Ungashick
Book Review
Reviewed by Jon Ford, CFP®
Jon Ford, CFP®, is owner of CF Financial Planning Solutions Inc. in Mesa, Arizona. He writes a regular “Financial Fundamentals” column for the Cedar Falls Times in Iowa.
Read this book! Dance in the End Zone should be on the bookshelf of every financial planner. It’s about how to stop doing business; and unfortunately many financial planners are considering getting out of the business as a result of the economic crisis. In addition to being a profession occupied by older practitioners, recent sampling discovered that asset managers expect it will take four to seven years to recover from the financial meltdown. Many have neither the time nor the patience in such an economic and political landscape and are looking for an escape route.
